So as I write this in 2025, a predicted Rapture just didn’t happen. I know, failed Raptures have been predicted ever since a few people made up the idea in the 1830s. But this Rapture, it felt different, more present in the media, more widespread, more manic. I honestly think the internet part of the phenomena.
Suddenly religious and cultural commentators I followed, podcasts I listened to, and so on were talking people getting ready for the Rapture. Of course that quickly turned into people disappointed the Rapture didn’t happen. It just all happened so fast it was a crash course in crashing eschatology that was pretty widespread.
By the time you read this who knows how many other failed Raptures will have happened. Maybe we can get a Rapture of the Month club going.
I wondered just how could people fall for this again? The failed Rapture prediction is a fixture of Christian history, a long-running cautionary tale that people still need to be cautioned against. I mean the weird 2012 “prophecies” didn’t happen, assorted failed predictions have dotted the American cultural landscape for decades, and don’t we go through this every few years?
After some analysis while writing this column (which mutated from its original intent as I wrote it) is that The Rapture predictions aren’t about the Rapture – and today’s technology has hit a point that changes how and why information spread.
Once you poke around history – and watch the most recent Not-Rapture – it becomes very apparent how much psychology is involved. A person or people under crisis. A time of change or turmoil in history. Historical happenings raising questions that lead people to want simple answers. Personal issues and large-scale social and economic issues leading people to want an out.
The Rapture isn’t a coming event, it’s a sign something’s gone on, that people are troubled or seeking something. It’s the echo of a scream shouted into a world that’s not the way people wanted. There was a desperation I hadn’t seen before.
However, as I watched this spread across the Internet, it’s also a reminder of how our social media provides a vector for ideas to spread. Long gone are the days of books of prophecy and media figures preaching The Rapture. A single idea can spread from person to person, person to crowd, crowd to crowd in ways that weren’t imaginable 30 years ago.
Moreso, there are people whos goal is to be an Influencer – even if they call it something else. So many of us are taught to crave social media hits and a widespread audience, and the benefits that entails. I think for many this desire is unconscious or semi-conscious.
The Rapture is a great way to get attention, pure Influencer bait.
Combine troubled times and Influencer Brain and you’ve got a great recipe for the latest Rapture story to spread to people’s brains. Even if there are skeptical people, skepticism isn’t spreading while the latest Influencer Idea is. They network around any skeptics.
What do we do with that? I have no idea. But it’s a reminder any communications strategy we may need to address such viral ideas is going to have to take motivation into mind as well as the technology that boosts it.
Because we’ll go through this again soon enough.