A Newly Burning Brand

“I’m X, Y, and Z” some religious person or spiritual seeker will exclaim proudly, touting their supposed morals and ethics.. However they are neither X,Y, or Z in your humble opinion – yet if you call them on it they get very offended. You yourself are offended that they are making such statements while clearly not living up to what they profess.

We’ve seen this before, with gun-toting Lightworkers, compassionate Christians who want homeless people dead, and so on. People are very emphatic about who they are while being absolutely nothing like they say they are.

So are they just lying? Well, it would seem as much, but drifting among various conversations I’ve had and heard, I’d like to suggest something different. These people have a brand.

A brand. A set of labels and images and so on that define them. It doesn’t mean they are these things, but they say they are. The human equivalent of a corporation touting their love of the environment while pumping toxic waste into it, or financial responsibility being part of their image until the CIO suddenly flies to a country without an extradition treaty.

At least with corporations we have the comfort of assuming people in them are lying to us, but I think these “spiritually branded” people who don’t live up to their brand may be serious. They may actually think they’re what they say they are.

Why do I say that? Am I going soft? No, they’re still destructive assholes, but we can learn from them. In fact I think I have a pretty good idea of how we got here.

Ages ago, “personal branding” was all the rage in the career world. Initially I kind of liked it because it felt like a vision quest – figure who you are and sum it up! I’ll even argue that early on it was a good thing as it helped people figure out how to communicate in their careers!

But of course, it became corrupted into bullshit-spewing self-marketing. The internet didn’t help because it encouraged everyone to brand themselves. Start this youtube channel! Start this podcast! Do this etsy store! Try this on your LinkedIn. We all got branding dumped down our throat, and even if we didn’t respond we saw all those people who found brands and wondered . . .

Now slather all of this on top of religion and spirituality, which has had PLENTY of inaccurate branding over the ages. The result is something far worse than the usual religions toxicity. We’ve taken the problems humanity has always had and added market-tested, keyword-enabled branding on top of it. It’s somewhere between marketing and toxic fandom.

So when you tell someone they’re a religious hypocrite and they insist they aren’t with buzzword bingo, remember this is branding. This is a lie people are so used to telling it’s not a lie.

(As how we deal with it, well, that I gotta put some thought into . . .)

– Xenofact

They Have A Fetish

I’m rather genteel here, but I don’t feel like being genteel about the issue of idiots banning abortion. Abortion is necessary to let people who get pregnant to control their bodies. As far as I’m concerned a lot of the people who want to ban it or limit it extremely are acting out a sexual fetish by creating and enforcing these laws.

Harsh? Cruel? Well if you read this we probably think alike, so you may agree, but look, I’m on a roll here.

So first of all, let’s note that most of the “for the children” claims come from people who don’t give a damn about actual kids. There’s no concern about immigrant children (quite the opposite). No one’s talking about expanding medical care or heavens forbid universal health care. Schooling is treated as just a chance for indoctrination by the forced-birth crowd. Also if kids are LGBTQIA+ then, well, this crew of womb-controllers seem to be happy to let them die.

Since all the reasons for banning abortion as “protecting kids” are obviously not what the control-freaks say, we can focus on the anti-choice crowd’s obsession with controlling people’s bodies. Yes, it’s an obsession, because it’s everywhere in the usual right-wing control-o-sphere. If you’re familiar at all with these right-wing mindspaces, the overwhelming, constant anti-choice repetition is unmistakable. It is embraced, it is, in short, a fetish.

Now the anti-choice swarm ignores people’s right to control their bodies, ignores their choice of medical treatment, and ignores abortion is a lifesaver in many ways. The need of the pregnant people is tuned out. Again, the utter obsession is beyond anything, into the realm of sexual obsession – of a fetish.

Sounds harsh? Not really. You’ll also notice as much as womb-controllers say they’re “for the kids” they are also obsessed with suffering. Most of the anti-choice people also seem to want to “save the children” from assorted imagined Satanists, evil cabals, etc. They’ll talk endlessly about human suffering, and it’s clear they take pleasure recounting how kids are tortured in their imagination. Again, these people have a weird sexual fetish about control and suffering.

And they go on, and on, and on . . .

But all of these people who want to tell people who can get pregnant what to do with their bodies want to do it with force. With the law, with the police, with threats, and in a few too many cases when you really listen with execution. There’s a sick, bloody, need for control and to punish.

So, yes, the anti-choice crowd as far as I’m concerned are sexual fetishists who want to nonconsensually draw others into their obsession. They’re ready to use the state to act out their twisted desires.

Sure, there’s also issues of control and politics, but this stuff goes all the way into weird, sexual fetishism. These people are obsessed, unhealthily so, and to the detriment of everyone.

And, yeah, this isn’t my usual deep discussion. Or maybe it is in a more angry way. But having a bunch of people who can’t confront their own fetishes and who want the police and government to rope us into them? We should be angry.

– Xenofact

Science Envy, Religion Envy

I’ve noticed a weird kind of science envy in American Christianity as well as various New Age and occult circles. There’s creationism which tries to use science to kinda disprove scientific consensus. There’s incredible abuses of quantum physics by, well, what seems to be 50% of anyone writing on religion or spirituality. There’s a lot of “science” in the same way that someone cosplaying is actually the character.

Too many people want the dignity, applicability, and detail science around their complex spiritual experiences and faith. Or, without that, they want to discredit it. Meanwhile science would like more grant money, thanks.

On the other hand, there’s what we’ve seen break apart various atheist and skeptic groups – a fanaticism that borders on, well, religion. That need to disprove but not prove. The smugly sure atheists who seemed to have driven people from atheism. Atheists embracing bigotry that religious groups promote (oft anti-Islam). Assorted YouTube and TikTok bros that we’ve seen come and go (but not go enough) over the years. There’s a lot of religion among these supposedly scientific types.

Too many people want the surety and breadth of religion, the sense of utter rightness. Religion can’t truly deliver that, and science still wants its grant money as there’s actual shit to do.

Having been all over the religion map, I’ve wondered about this phenomena, of supposedly religious people wanting science to back them, and so-called scientific types being no different than religious fanatics. I’m sure you’ve seen this as well, and I’ve had conversations about it with friends.

Now I could go into my own take on this – and perhaps will, but I think it’s important to address the core. How is it religious types want to have the validity of science (or undermine it) and “scientific” types want the surety of religion? Because of power-hungry assholes.

That’s it.

If you’re a power hungry asshole that uses religion, then you can’t have science get in the way, you have to hijack it, destroy it, or preferably both. Science is a rival to you. Also since you’re all about power any rational thought or analysis is your enemy.

If you’re a power hungry asshole that uses “science” (I have to keep putting it in quotes), then science is not enough. Science is a mix of cooperation and argumentation, half freeform concert, half thunderdome fight with pillows. It’s not the kind of thing that will anoint a king or a messiah, but you can pretend to be one and claim you’re the Most Rational. So you do what you can to try to anoint yourself Brain Pope or whatever, and end up looking pretty religious (and perhaps unconsciously duplicate religion).

What is perhaps saddest is how much of religion and science gets defined by these various battles and personalities and grifters. Forget religion versus science, let’s try to diminish the amount of and power of assholes first.

Xenofact